Shopping for clothes online can be tricky business.  It’s not always easy to know if standard sizes will fit and there is no way to try on the article. There have been some online applications over the years that allow you to do some custom fitting but you still risk whether or not the overall cut of the clothing is right for you. As a result, the likelihood of a return is higher and the customer walks away with the feeling that they can’t rely on the e-tailor’s online experience.

I recently came across an online clothier that has managed to offer tailor made shirts for their customers. Shirts My Way is a website that allows the customer to custom design every part of their shirt. You can mix and match from a catalogue of fabrics to get exactly what you want. In addition, you can choose the buttons, the style and enter your own measurements for the perfect fit. They do a great job of tutoring the customer through the process with online videos and step by step fitting.  Considering the complexity of designing your own tailor-made shirt, they make the experience quite painless. In playing around with the custom fitting application, it really only took about ten minutes of my time.

Best of all, it’s a smooth, non-flash experience that gives you the option to download your work in progress if you need a second opinion from a friend.  Overall, I think this is a clean user experience that will draw repeat business.

Check it out for yourself: http://www.shirtsmyway.com